What is SEO / Search Engine Optimization?
SEO or Search Engine Optimization is the process of attaining traffic from the free, unpaid, or “organic” search listings within search engines. Stated another way, SEO is the practice of strategically enhancing a website so that it is listed higher and more frequently in the search results and thereby draws more visitors.
One of the most attractive things about SEO is that business owners don’t have to pay Google, Bing, or Yahoo! to display their website in the search results. This means that if your website is properly optimized with search engine optimization and is maintained to guard against fluctuations in the search results, your website should be available to all users who are searching for your particular products, services or information.
Before I can explain what makes SEO so incredibly powerful and effective, let me first give you an SEO definition and discuss the two different types of search results that appear whenever a search is made. If you were to search for “hotels in Ventura,” for example, you would see two different types of search listings. The first would be the paid ads that are located above and to the right of the natural organic results. These paid results are ads that are paid most commonly on a per-click basis. This means that website SEO is not needed to display these ads, but the cost to display them can get extremely expensive in more competitive industries, sometimes ranging around $30 to $50 for a single click! As opposed to the organic results, the paid ads are contingent upon the budget set forth for a particular ad. This means that once your budget runs out, your ad will no longer be displayed.
The listings below and to the left of the paid ads, however, are what we consider the “organic” search results. These are the search results that people are truly looking for, as the organic search results yield a 70% higher click-through rate than the paid ads. And it’s in these organic search results where SEO is incredibly effective. Because there is so much competition to rank in the organic search results, a professionally orchestrated and well-strategized SEO campaign is mandatory to have a shot at ranking in this precious real-estate!
But search engine optimization is by no means the “magic-pill” of marketing. In fact it’s really just the beginning. You see, today SEO has evolved into an all-encompassing discipline, weaving together backend technical link building, with front end design and content elements. That’s why at Ostrich SEO we take a holistic approach to SEO. We know that getting your customers to your website is just the first step in the process of building lifetime loyal customers. In today’s web environment, where consumers are all too fickle and competition is widespread, a website really needs to engage and build trust within seconds of a new visitor landing on a website they’ve never seen before.
If your website is not immediately building trust, or immediately engaging and capturing the interest of the visitor, then there’s nothing stopping them from clicking the dreaded “back” button and moving on to another website (your competition) that does capture and keep their interest. This is why we at Ostrich SEO believe search engine optimization has truly become an all-encompassing discipline.
SEO / Search Engine Optimization is a Holistic discipline
When we provide our clients with affordable SEO services, our greatest concern is not only getting them to the top of the search results, but it’s also creating enough trust and intrigue on their web pages that new visitors feel compelled to take action. It’s our ideal ambition to create lifetime loyal customers out of every new visitor. Now, obviously there are many aspects to our client’s business that we have absolutely no control over, such as the service a customer might receive when they actually visit, or the level of quality in the products our client’s sell. But all in all, we know we play a crucial role in getting that first step established.
There is only one opportunity to make a first impression, and we take that understanding very seriously. We want our client’s websites to be a breeding ground for action – that new visitors are led away from “shopping around” and are compelled to do business right then and now. We know the importance of building trust, creating intrigue, and infusing our client’s websites with enough culture and professionalism to make a lasting and unforgettable impression.
This is our goal at Ostrich SEO, and this is why we are a cut-above any SEO company!
Please feel free to call an Ostrich SEO consultant at anytime.